La Liga will be attempting to compete for a larger slice of the televison market in mainly Asia by switching games to 3pm on Saturday afternoon.
The plan to move La Liga's schedules to a traditional English kick off time was confirmed by Spanish League director, Francisco Roca. "The short-term aim is to give games a time slot that allows maximum coverage in Asia. This season we can begin to have games in Spain at 3pm local time, which will be 9pm prime time in China."
Last edited by Diligent : 26-09-2009 at 11:27.